The book is an excellent and comprehensive guide for professors in mentoring entrepreneurs enrolled in the Master in Entrepreneurship programs. It is recommended to be a textbook for management courses in Enterprise and Entrepreneurship Development.

What normally will require several books in Financial Accounting Management, Production and Systems Management, Human Resources Management and Marketing Management, this latest book of Dr. Ed Morató presents all the aspects of management to be able to assess an enterprise properly. Case studies, case narratives and examples, and workbook types of illustrations and diagrams are used to aid the readers of the book to understand and to teach its contents to others. The experiences of the author in thousands of exposure to his mentoring, teaching, and consulting services are shared in the contents of this book.

Truly defined to be an overall management guide to enterprise assessment, development, and enterprise forecasting, this book is unique and will be unequaled in coverage of enterprise management.