ReSpark: Lessons and Conversations on How to Restart Your Enterprise in the New Normal is your companion on your entrepreneurial journey in these challenging times. This book is full of stories about how companies, both large and small, are adapting and pivoting in this time of crisis. It picks the brains of seven amazing entrepreneurs who can best talk about what to do at each stage of re-sparking your business—from starting over to recalibrating your mindset, designing new products and services, revisiting your marketing plans and financial statements, and getting into e-commerce. Think of the book as your personal Yoda, a guide that will help you get back on track.
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